Scope
- Belief audit: what every major engine currently says about you — every claim extracted, verified, flagged.
- Entity repair: canonical naming, collision resolution, Organization schema with sameAs, Wikidata where eligible.
- Consistency pass: directories, profiles, press bios aligned to byte-identical facts.
- Correction campaign: wrong facts traced to source, fixed at source, corroborated, re-tested on schedule.
Who needs it
Brands whose audit shows wrong or fragmented facts (most first-time audits do), companies after renames/mergers, and anyone whose "what is [brand]" answers embarrass them. Baseline is the prerequisite for everything else — recommendation programs built on a broken entity amplify the breakage.
Frequently asked questions
How is this different from online reputation management?
ORM suppresses or counters negative human-visible content. Reputation Baseline fixes the machine-readable fact layer engines synthesize from. Overlap exists (both care about sources); the difference is the reader — we optimize for the entity engines resolve, not the sentiment humans browse.