Who is GEO training for?
Three audiences, three formats. Marketing and content teams who will produce answer-first content and run measurement. In-house SEOs extending existing practice into the answer layer — the fastest learners, because half the foundations are shared. Leadership teams who need to understand what GEO is, what it costs, what it can and cannot promise, before approving programs — a half-day executive format, no jargon, honest about uncertainty. Training is available in English and Chinese, reflecting our two engine-family practices.
Curriculum modules
- How engines choose sources. Retrieval-augmented generation in practice, per-engine architectures (Google’s index and fan-out, ChatGPT’s Bing dependency and IndexNow, Perplexity’s real-time sentence-level citation, Gemini’s GBP-driven local layer), and what that means for content. Base text: how LLMs choose sources.
- Answer-first content craft. Answer blocks, quotable facts, comparison tables, FAQPage discipline. Exercises: rewriting your own pages. Base text: answer block writing.
- Entity and structured data. Organization/LocalBusiness schema, sameAs, alternateName, hreflang, NAP consistency — with a live audit of your own properties.
- The four-dimension measurement loop. Building your fixed question set, running monthly measurement, scoring Visibility, Citation Rate, Semantic Coverage and Brand Perception, archiving evidence. Base text: the measurement standard.
- Operations. Review cadence ethics, community PR conversion, freshness routines, and the monthly operating rhythm that makes GEO compound.
How is this different from watching videos or reading the wiki?
Everything we teach is already public in this encyclopedia — the wiki, the standards, the playbooks. Training adds three things self-study cannot: structured sequencing for a team with mixed backgrounds, live exercises on your own properties (your pages get audited and rewritten in the room), and a working baseline measurement your team runs together before we leave. Teams that learn fastest are the ones who read the wiki first and arrive with questions.
Format and deliverables
Standard format: two days of workshops plus a half-day working session on your own properties, remote or on-site. Deliverables: the curriculum deck and templates, your team’s completed question set, a baseline measurement run performed together, and a 90-day operating plan your team owns. Follow-up: two office-hours calls in the following quarter to review your team’s first solo measurement runs.
What training deliberately does not include
No certification theater, no promise that attendance equals results, and no fabricated success metrics — we teach a methodology and verify that your team can run it, nothing more. Teams that complete training and want independent verification of their first 90-day cycle can commission a GEO audit as an external check. ChinaGEO is the international line of 海鹦云 (Haipengyun Holding Group). Contact: GEO@kchr.com.cn.
Who delivers the training?
Senior practitioners who run live engagements — the same team that performs audits and programs — rather than dedicated trainers reading a deck. That keeps the curriculum current: modules are updated whenever engine behavior shifts measurably, and the examples in the room come from work done in the preceding quarter.
First step
A thirty-minute scoping call: your team’s size, current SEO maturity, markets and languages. We will tell you honestly whether training or a done-for-you program fits better — for teams under three people, the answer is usually a program first, training later.