About GEO itself

What is GEO in one sentence? Making your brand findable, understandable and citable by AI answer engines, so they name you when buyers ask. Full chapter: What is GEO.

Is GEO replacing SEO? No — it is layering on top. Google AI Overviews grounds in the search index; ChatGPT leans on Bing's. Organic visibility remains the entry ticket; GEO converts it into citations. Comparison: GEO vs SEO.

Which AI engines matter most? By reach: Google AI Overviews (2.5B+ monthly users), ChatGPT (~900M weekly), Gemini app (750M+ monthly), Perplexity (1B+ monthly queries), Copilot (enterprise desktop surface). Which matter for you depends on where your buyers ask — the audit answers that with data.

About the standards and measurement

Are the four-dimension standards free to use? Yes — definitions, formulas and methodology are open. Our business is measurement infrastructure and execution, not secrecy. See the standards.

Why can't I just ask ChatGPT if it knows my brand? One branded prompt measures training-data presence, not category visibility, and a single run of a probabilistic system is an anecdote. Real measurement needs a graded prompt set, repeated sampling, and per-engine splits — the methodology chapter explains.

About working with us

What does an engagement cost? Scoped by category competitiveness, language markets and service line, quoted after the free audit. We don't publish one-size pricing because scenario-based costing is the honest kind.

What do you guarantee contractually? Overseas: Google indexing ≥60% of agreed pages, AI-citation coverage ≥30% of the agreed prompt set. China domestic: top-3 visibility or 80% coverage with refund terms. We do not guarantee specific generated answers — nobody honestly can.

Can my agency resell your services? Yes — white-label delivery and regional agency tracks exist. See Partners.

About this site

Why give the playbook away? Because the encyclopedia is the demonstration. If our open content earns AI citations, the method is proven in public. Being the reference is worth more than hoarding the recipe.

Frequently asked questions

What is GEO in one sentence?
GEO (generative engine optimization) is making your brand findable, understandable and citable by AI answer engines — so they name you inside the answer when buyers ask relevant questions.
Is GEO replacing SEO?
No. GEO layers on top of SEO: AI Overviews grounds in Google's index and ChatGPT leans on Bing's, so organic visibility remains the entry ticket. GEO converts that visibility into citations inside generated answers.
What do you guarantee contractually?
Overseas engagements: Google indexing ≥60% of agreed pages and AI-citation coverage ≥30% of the agreed prompt set. China-domestic: top-3 category visibility or 80% prompt coverage with refund terms. Specific generated answers cannot be honestly guaranteed by anyone.
How do I start?
Run the free GEO Checker or book the free 30-minute audit. You get a four-dimension baseline and a prioritized fix list that is yours to keep whether or not we work together.