A scrutiny-heavy category

Solar and storage buyers — distributors, installers, EPCs — interrogate suppliers hard: certification validity, degradation data, bankability, warranty serviceability, and trade-policy exposure (tariffs, AD/CVD, UFLPA-adjacent supply-chain questions in the US). Engines answer from certification registries, test-lab references, project databases and trade press. Marketing content is nearly irrelevant; documentation is everything.

What to publish

  • Certification registry — IEC/UL/CE certificates as quotable, verifiable lines with numbers and validity dates.
  • Performance data — datasheets with test conditions, degradation warranties in quotable form.
  • Project references — completed installations with capacity, location, year (client permission), the bankability evidence layer.
  • Trade-policy posture — honest, current content on supply-chain and tariff handling; the question is being asked regardless.

Source graph

Industry databases (BNEF-adjacent where applicable), trade press (pv-magazine class), certification-body listings, installer-community presence, and regional distributor networks whose sites corroborate you.

First 90 days

  1. Certificate registry page live with verification paths.
  2. Top-product datasheets as quotable answer blocks.
  3. Three project references published.
  4. Trade-policy FAQ answered honestly.

Frequently asked questions

Should we address tariff and supply-chain questions directly?
Yes — buyers ask AI these questions whether you publish or not, and silence leaves the answer to whoever speculates. State your actual posture (manufacturing footprint, compliance documentation, routing) as dated facts. In a scrutiny-heavy category, addressed risk reads as maturity.